THE AMERICAN CINEMATHEQUE ANNOUNCES FORMATION OF A STRATEGIC RELATIONSHIP
COMMITTEE  TO  FORGE SPONSORSHIPS AND ALLIANCES WITH CORPORATIONS AND
CONSUMER BRANDS -  FORMS STRATEGIC RELATIONSHIP WITH LIVE WEB COMMUNICATIONS
COMPANY CAHOOTS?, INC.


FOR  IMMEDIATE  RELEASE  Hollywood, CA - October 3, 2000 - The American
Cinematheque (www.americancinematheque.com) is pleased to announce that it
has formed a Strategic Relationship Committee to foster strategic corporate
relationships with the business community and consumer brands. The
Cinematheque has formed a relationship with Cahoots?, Inc.
(www.cahoots.com) to foster the continued growth and development of the
Cinematheque's programs and audience.  Cahoots, described by Forbes magazine
as "humanizing" the Web through its live voice and text communications
network, is also the sponsor of the FOREVER HOLLYWOOD companion book
launching this Fall as a companion to the Cinematheque produced film,
FOREVER HOLLYWOOD.

FOREVER HOLLYWOOD is a celebration of a century of movie making as related
by some of today's biggest stars and filmmakers.  The FOREVER HOLLYWOOD
keepsake publication will be sold exclusively at The EgyptianTheatre, the
permanent home of the American Cinematheque.  Since its grand re-opening in
December of 1998, The Egyptian has become a popular destination for
residents and visitors alike to enjoy the Cinematheque's unique film
programs and events in a setting combining state-of-the-art exhibition
technology and the beauty and historic significance of Hollywood's past.

"The Cinematheque is uniquely positioned to forge strategic relationships
with vibrant companies who can derive substantial corporate benefits from
partnering with us in our  philanthropic mission of supporting film in all
of its forms," comments Anne Keshen, a member of the Cinematheque Board of
Directors and Chair of The Strategic Relationship Committee.   "The Strategic
Relationship Committee's mandate is to develop corporate relationships that
will not only support our cultural missives, but will also provide our
partners with targeted exposure to the broad based appeal of entertainment
through our unique film programs and events, The Moving Picture Ball, our
web site and film calendar.  The Egyptian Theatre is a unique and historic
venue for film programs, events and premieres and provides substantial
benefits to our corporate relationships, as it is a visitor destination for
both Los Angeles residents and the 9 million annual visitors to Hollywood."

"Cahoots is all about facilitating the interaction of people around topics
that are meaningful.  The programs we are sponsoring at the American
Cinematheque allows us to extend this mission to the global audience of film
lovers, who are able to connect around the celebration of film, all within a
cultural environment," comments Jon Holtzman, Cahoot's Vice President of
Brand Marketing.

Companies interested in learning more about developing a strategic
relationship or corporate sponsorship opportunities with the American
Cinematheque can contact the Cinematheque Strategic Relationship Committee
at 310.859.4633 or through the office of the Cinematheque's Executive
Director, Barbara Smith at 323.461.2020 x 111.

About The American Cinematheque
Established in 1981 the American Cinematheque is a non-profit, viewer
supported film exhibition and cultural organization dedicated to the
celebration of the motion picture in all of its forms.  The Cinematheque
presents film and video programming which ranges from the classics of
American and international cinema to new independent films and digital work.
Exhibition of rare works, special and rare prints, etc., combined with
fascinating post-screening discussions with the filmmakers who created the
work are a Cinematheque tradition that keep audiences coming back for
once-in-a-life-time experiences.  The American Cinematheque renovated and
re-opened on December 4, 1994 the historic Eqyptian Theatre as its permanent
home.  This includes a state-of-the-art 616 seat theatre within Sid Grauman'
s first grand movie palace on Hollywood Boulevard.  The exotic courtyard is
fully restored to its 1922 grandeur.  The Egyptian was the home of the very
first Hollywood movie premiere in 1922.

About Cahoots, Inc
Headquartered in Brisbane, CA, with a development center in Tel-Aviv,
Israel, Cahoots, Inc. brings a new dimension in interpersonal communication,
collaboration and e-commerce to the World Wide Web.  The Cahoots Live Web
Wide Communication Network enables real-time voice and text communication
among visitors and site operators and between e-commerce sites and their
customers. Cahoots baseline capabilities are delivered to all sites at no
cost to users or site operators.  Cahoots software is available free from
Cahoots (www.cahoots.com) and other Websites.

Contact
The American Cinematheque
Strategic Relationship Committee
310.859.4633
makeshen@aol.com

Cahoots, Inc.
Katie Zack
650.534.1082
kzack@cahoots.com


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